Why is the Pimento cheese sandwich so popular at the Masters?
Instead, they are a low-cost way to cultivate one of the biggest brands in American sports. The pimento cheese sandwich has long been a staple food at the Masters. Credit… [Follow live updates from the 2021 Masters final round.]
How much would you pay for a sandwich at the Masters?
This year, fans could have Masters fare delivered to their doorsteps, including pounds of pimento cheese, pork and chocolate chip cookies. For good measure, the $150 packages included 25 of the dishwasher-safe plastic cups that are the tournament’s premier souvenirs. A sandwich, drink and a cookie costs around $5.
What is the history of the sandwich at the Masters?
The sandwich was appearing prominently in newspaper accounts of the tournament by the 1970s, which was also when the Junior League of Augusta published its recipe book, “Tea-Time at the Masters.”