What is Lululemon?
Founded by Chip Wilson in Vancouver in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. Their vision was to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility.
Is Lululemon’s new golf collection in time for Masters?
Just in time for the Masters, Lululemon is launching its Golf collection. This was a longtime coming for the athleisure giant. In the past few years, Lululemon’s comfortable, performance-based staples have been adopted by golf aficionados, including the brand’s marquee ABC Pant, which feels like sweats but looks polished enough for the fairway.
What is Lululemon’s relationship with the PGA?
And in 2019, the brand enlisted PGA pro Lydia Ko. Lululemon’s new line solidifies its link to golf wear, infusing the once stodgy and buttoned-up market with sleek, sweat-wicking, knits, jackets and (of course) pants that are purpose-built for 18 holes at the country club, or longer treks in less manicured pastures.